Brand book for X-CAR

We have created a brand book for a mobile application of peer-to-peer ridesharing and ride service hailing in Russia. We have conducted the market research and analysis, determined the positioning of the product, and we faced the challenge of making the X-CAR service brand radically unlike competitors. The main task was to make the logo bright, defiant, memorable and move away from the standard yellow taxi. According to the number of service users in Moscow and St. Petersburg, branding was successful. Now we are ready to redesign the interface of application.
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